May 4, 2009

A "Wave" of Health and Wellness is Sweeping Winnipeg

Winnipeg Regional Health Authority Launches New Consumer Health and Wellness Magazine

Manitobans have a new source of health and wellness news and information.

The Winnipeg Regional Health Authority announced today that it is joining forces with the Winnipeg Free Press to produce Wave, a consumer health and wellness magazine.

Dr. Brian Postl, President and CEO, Winnipeg Regional Health Authority, said the new publication will provide readers with the kind of news and information they need to lead healthier, happier, and, hopefully, longer lives. It will also support the Region's ongoing effort to be accountable to the public by providing readers with a glimpse into the inner workings of the health-care system.

"Wave's mission is to engage and inform readers about a broad spectrum of health and wellness-related issues, as well as showcase some of the important and innovative work taking place in our health region," Postl said. "Our goal is to provide readers with compelling stories that illuminate and inspire, not lecture people about wise lifestyle choices. We hope we'll generate a different kind of wave in our community - a wave of enthusiasm for healthy living."

The first issue of Wave, which hits the streets this week, will feature a behind-the-scenes account of a one-year-old girl who underwent treatment for a fatal genetic disorder, a story that explains how stress can undermine a person's health and well-being, and a piece on the issues involved in diagnosing and treating prostate cancer. The magazine will also feature a series of advice columns from Region experts on topics ranging from healthy eating and active living to general health and patient safety.

The publication, which will be published six times a year, is the result of an arrangement believed to be unique in Canada. While there are other health magazines, Wave is the first health magazine of its kind resulting from a joint effort between a health region and a major newspaper. The Region will provide editorial content, while the Free Press will manage the printing, distribution and advertising sales.

"We're very excited about this project because it represents a great opportunity to build our community by providing readers with information that truly matters to them," says Bob Cox, Publisher of the Free Press. Cox says the cost of producing Wave will be offset by advertising. "We believe a quality product of this type will be well-received by advertisers," says Cox.

Wave will be delivered to Free Press home subscribers on a rotational basis. It will also be available at newsstands, doctors' offices, McNally Robinson bookstores, hospitals, and via subscription.

Postl says the decision to partner with the Free Press only makes sense. "We are the largest provider of health services in the province, and one of the largest in the country. The Free Press, meanwhile, is one of Canada's top newspapers and has an extensive sales and distribution network in our community. By working together, and with the support of our advertisers, we can provide readers with the very best in health and wellness information in a way that is economically efficient."

For more information contact:

Brian Cole
Winnipeg Regional Health Authority
Tele: (204) 926-8144

Bookmark Email Print Share this on Facebook SHARE Share this on Twitter Tweet RSS Feeds RSS

Latest Headlines

Press Releases

News Archive

Make text smaller Make text bigger
Traditional Territories Acknowledgement
The Winnipeg Regional Health Authority acknowledges that it provides health services in facilities located in Treaty One and Treaty Five territories, the homelands of the Métis Nation and the original lands of the Inuit people. The WRHA respects and acknowledges harms and mistakes, and we dedicate ourselves to collaborate in partnership with First Nation, Métis and Inuit people in the spirit of reconciliation.
Click here to read more about the WRHA's efforts towards reconciliation

WRHA Accessibility Plan Icon
Wait Times
View the Winnipeg Health Region's current approximate Emergency Department and Urgent Care wait times.

View wait times
Find Services
Looking for health services in Winnipeg?

Call Health Links-Info Sante at 788-8200

Search 211 Manitoba

Explore alternatives to emergency departments at

Find a Doctor
Contact Us
Do you have any comments or concerns?

Click here to contact us
The Winnipeg Health Region has a variety of career opportunities to suit your unique goals and needs.

Visit our Careers site
WRHA Logo Help| Terms of Use | Contact Us | En français