News


May 4, 2009

A "Wave" of Health and Wellness is Sweeping Winnipeg

Winnipeg Regional Health Authority Launches New Consumer Health and Wellness Magazine

Manitobans have a new source of health and wellness news and information.

The Winnipeg Regional Health Authority announced today that it is joining forces with the Winnipeg Free Press to produce Wave, a consumer health and wellness magazine.

Dr. Brian Postl, President and CEO, Winnipeg Regional Health Authority, said the new publication will provide readers with the kind of news and information they need to lead healthier, happier, and, hopefully, longer lives. It will also support the Region's ongoing effort to be accountable to the public by providing readers with a glimpse into the inner workings of the health-care system.

"Wave's mission is to engage and inform readers about a broad spectrum of health and wellness-related issues, as well as showcase some of the important and innovative work taking place in our health region," Postl said. "Our goal is to provide readers with compelling stories that illuminate and inspire, not lecture people about wise lifestyle choices. We hope we'll generate a different kind of wave in our community - a wave of enthusiasm for healthy living."

The first issue of Wave, which hits the streets this week, will feature a behind-the-scenes account of a one-year-old girl who underwent treatment for a fatal genetic disorder, a story that explains how stress can undermine a person's health and well-being, and a piece on the issues involved in diagnosing and treating prostate cancer. The magazine will also feature a series of advice columns from Region experts on topics ranging from healthy eating and active living to general health and patient safety.

The publication, which will be published six times a year, is the result of an arrangement believed to be unique in Canada. While there are other health magazines, Wave is the first health magazine of its kind resulting from a joint effort between a health region and a major newspaper. The Region will provide editorial content, while the Free Press will manage the printing, distribution and advertising sales.

"We're very excited about this project because it represents a great opportunity to build our community by providing readers with information that truly matters to them," says Bob Cox, Publisher of the Free Press. Cox says the cost of producing Wave will be offset by advertising. "We believe a quality product of this type will be well-received by advertisers," says Cox.

Wave will be delivered to Free Press home subscribers on a rotational basis. It will also be available at newsstands, doctors' offices, McNally Robinson bookstores, hospitals, and via subscription.

Postl says the decision to partner with the Free Press only makes sense. "We are the largest provider of health services in the province, and one of the largest in the country. The Free Press, meanwhile, is one of Canada's top newspapers and has an extensive sales and distribution network in our community. By working together, and with the support of our advertisers, we can provide readers with the very best in health and wellness information in a way that is economically efficient."

For more information contact:

Brian Cole
Winnipeg Regional Health Authority
Tele: (204) 926-8144

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