November 1, 2010

New video campaign promotes patient safety

The Manitoba Institute for Patient Safety is embarking on a campaign to encourage Manitobans to be more empowered in matters concerning their own health care.

The Learn . . . to be Safe campaign consists of a number of animated videos that demonstrate what people can do to play a greater role in their own healthcare and help improve patient safety in Manitoba.

The It's Safe To Ask, (ISTA) campaign started in 2007 as an initiative to encourage all Manitobans, along with their doctors, nurses and pharmacists, to discuss three simple questions:

  1. What is my health problem?

  2. What do I need to do?

  3. Why do I need to do this?

ISTA was expanded in 2008 with the creation of a card that people can download from the website and use to list and update their medications. The card may also be available in Manitoba at your local pharmacy.

The animated video PSA series, released in November, 2010 are the latest MIPS ISTA Initiative. The videos include:

Things you can do to improve your safety as a patient

Communication and the "It's Safe to Ask" questions

Know and show your medication card

The videos were released today to mark the start of Canadian Patient Safety Week, Nov. 1 to 5.

"We produced the videos because we felt that it was important to encourage Manitobans to feel more empowered and be active partners in their healthcare," said Kim Poppel, Chair of the Manitoba Institute for Patient Safety's Patient Advisory Council. "Good communication improves patient safety."

What is the Manitoba Institute for Patient Safety?

The Manitoba Institute for Patient Safety is an independent non-profit organization created in 2004 to promote, coordinate and facilitate activities that have a positive impact on patient safety throughout Manitoba. For more information, please visit

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